Influencer attorney
Creators, agencies, brands: master your influence.
We possess deep expertise in the legal aspects of social media, influencer marketing, image rights, intellectual property, and contracts specific to the esports world.
INFLUXIO is a law firm specializing in influencer law in Paris and Brussels, advising content creators, agencies, and brands, and defending them in litigation.
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Our services
How we can help you.
Practical examples
Recovery of an Instagram account with 500K followers
A lifestyle influencer had their Instagram account hacked. The account was restored within 72 hours through an emergency procedure with Meta, followed by a complaint for digital identity theft.
Renegotiation of an unbalanced ambassador contract
A beauty creator had signed a 3-year exclusivity contract with a cosmetics brand on very unfavorable terms. An amicable termination was obtained and a new balanced partnership negotiated.
Client reviews
What our clients say about us.
“Great responsiveness from all team members, with solutions found quickly and efficiently.”
Christ C.
“We entrusted INFLUXIO with a complex case. Their technical expertise, strategic vision and the quality of their legal briefs were decisive.”
Mia-Line C.
Insights
Learn more about this area.
What does legal support in influencer and esports law cover?
INFLUXIO advises content creators, agencies and brands on every aspect of influencer law: compliance with the French Act of 9 June 2023 governing commercial influence, drafting and negotiating partnership contracts, handling DGCCRF and ARCOM investigations, protecting image rights and defending clients before civil and criminal courts in France and across the EU.
Challenges for influencers and esports.
- Content creation
- The emergence of communities
- The recognition of esports by the Digital Republic Act
- Increasing legal complexity and professionalization of these fields
The growing importance of Influencers.
Creators now use their influence to promote products and services. Their followers form an engaged community, ready to follow their recommendations.
Who is concerned?
- Micro-Influencers
- Mega Influencers
- Influencer agencies
- Brands working with influencers
- Esports industry players
What is concerned?
- Social media content
- Brand collaborations
- Partnerships
- Events
- Youtube Channels
- Podcast
In what cases can we help you?
Social media intersects numerous legal fields, requiring the intervention of specialized professionals such as our attorneys. The firm advises and defends you in litigation.
Influencer contracts with Advertisers and Agencies.
We draft, review and negotiate all types of influencer contracts to secure your partnerships.
- Collaboration contract.
- Partnership contract.
- Ambassador contract.
- Event contract.
- Contract review subscription.
Crisis management and dispute resolution.
- Non-compliance with partnership terms.
- Privacy violations.
- Inappropriate use of images or trademarks.
- Fighting content theft.
- Account recovery, including TikTok, Instagram, Facebook, YouTube.
Content licensing and assignment.
- Content usage license.
- Copyright assignment.
- Image rights assignment.
E-reputation protection.
- Management of comments and responses to subscribers.
- Crisis management and risk analysis.
- Fighting defamation, identity theft, cyberbullying.
Esports.
We also represent esports stakeholders (players, teams, organizers). Learn more on our dedicated esports law page.
YouTube Creators.
We defend YouTubers against abusive strikes, fraudulent Content ID claims, and channel suspensions.
Child influencers and prefectural authorization.
The French Act No. 2020-1266 of 19 October 2020 strictly regulates the activity of children under 16 on online platforms. When the activity exceeds certain duration or revenue thresholds, a prefectural authorization for child influencers is mandatory, with part of the income deposited with the Caisse des Dépôts until the child reaches majority.
Our attorneys assist parents and legal representatives with the authorization file, IDCC 3252 collective agreement compliance and securing parent-brand contracts.
Administrative and legal procedures.
- Authorization request for child influencers.
- Complaints from competitors, agencies, brands, consumers.
- Proceedings before the DGCCRF and ARCOM.
How can our firm help you?
Our law firm specializing in influence and esports plays an essential role in protecting and/or restoring your interests as an influencer.
Legal advice.
In a constantly evolving legal environment, marked by the 'influencer law' of June 9, 2023, our attorneys are here to guide you in understanding laws and regulations and to defend you in case of litigation or infringement of your intellectual property rights.
Our attorneys personally contributed alongside members of parliament to drafting the influencer law. Our attorneys can advise you particularly in contract law, business law (strategic structuring, etc.), employment law, and intellectual property.
What is the role of an influencer attorney?
An influencer attorney plays a key role in protecting the interests of creators, including their image rights, copyrights, and online reputation.
They assist in negotiating and drafting contracts, ensure compliance with advertising and sponsored partnership regulations, and ensure conformity with online transparency laws. Feel free to contact our attorneys by phone at +33 1 89 70 38 78 or via email: [email protected].
Attorneys specialized in esports.
Professional players, tournament organizers and sponsors face specific legal challenges (player contracts, broadcasting rights, associative structures). Our team supports them at every stage, discover our esports law expertise.
Removal of harmful content.
Our attorneys can take steps to obtain the removal or de-indexing of defamatory or harmful content from search results or social media, while respecting the guidelines established by these platforms.
Contract and agreement drafting.
When you create or manage online content, our attorneys can draft contracts and agreements to protect your interests and reputation in the context of your collaborations. We also assist influencer agencies and advertisers in creating/reviewing their contractual frameworks.
Mediation in conflict resolution.
Our attorneys can also act as mediators in conflict resolution, whether by negotiating with the parties responsible for distribution, requesting the removal of disputed content, or taking measures to restore and preserve your interests.
The Legal Framework of Commercial Influence in France.
Law No. 2023-451 of June 9, 2023 (loi visant à encadrer l'influence commerciale et à lutter contre les dérives des influenceurs sur les réseaux sociaux) constitutes the founding text of influence law in France.
It imposes enhanced transparency obligations on influencers: clear and unambiguous identification of the commercial nature of publications (mentioning 'Advertising' or 'Commercial collaboration'), prohibition of promoting certain products and services (cosmetic surgery, sports betting to minors, high-risk financial products, nicotine, etc.), and mandatory written contracts with advertisers.
Penalties for non-compliance can reach €300,000 in fines and 2 years of imprisonment. The DGCCRF (Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes) is the competent authority for enforcing these provisions. Ordinance No. 2024-978 of November 6, 2024 supplemented this framework by harmonizing French law with the European framework.
Case law has already sanctioned failures by influencers to comply with transparency obligations, notably through transactional fines imposed by the DDPP for promoting NFTs without disclosing their advertising nature.
More recently, complaints filed by the Collectif AVI against Poupette Kenza and Dylan Thiry (March 2024) illustrate the determination of authorities and consumer associations to pursue abuses in the influencer sector. The DGCCRF has the power to issue compliance injunctions, request the delisting of accounts on social networks, and publish sanction decisions (name and shame strategy).
The most serious offences (misleading commercial practices) are punishable by 2 years of imprisonment and a €300,000 fine. In 2024, the DGCCRF inspected more than 260 influencers, revealing irregularities in 40% of cases. The ARPP (Autorité de Régulation Professionnelle de la Publicité) guide serves as the professional reference for best practices in commercial influence.
Compliance with the Act of 9 June 2023 and DGCCRF controls.
Act No. 2023-451 of 9 June 2023 to regulate commercial influence has profoundly renewed the legal framework applicable to content creators and their agents. Our firm deploys comprehensive compliance and defends our clients during administrative and judicial controls.
Mandatory mentions and commercial transparency.
Any commercial content, including in the esports sector, must be identified by the mentions 'Advertising' or 'Commercial collaboration' clearly, legibly and identifiably throughout the viewing duration. Filtered or retouched images must include the mention 'Retouched images'. AI-generated images must include the mention 'Virtual images'.
Sanctions go up to €300,000 fine and 2 years' imprisonment (Articles L.121-2 and L.132-2 of the Consumer Code).
Prohibited or restricted products and services.
The Act prohibits the promotion of cosmetic surgery, therapeutic abstention, unregulated risky financial products, crypto-assets outside approved PSAN providers, sports betting outside France, cosmetic medical procedures without supervision. It restricts alcohol (Évin Act), gambling (ANJ), medicines (ANSM), medical devices. Promotion targeting minors is subject to specific restrictions.
Agent's liability and joint liability with the advertiser.
The influencer agent must sign a written contract with their influencer (mandate of representation) and the advertiser. They are bound by a strengthened obligation of means and must justify professional liability insurance.
The Act establishes joint and several liability between the influencer, their agent and the advertiser in case of breach of transparency obligations or promotion of prohibited products, implying a rigorous contractual chain and reciprocal warranty clauses.
Adult-content creators and management agencies.
Adult-content creator management agencies (the so-called OFM model, for OnlyFans Management) fall within a specific legal regime, at the intersection of influencer law, contract law and criminal law. The firm advises both agencies and creators on contractual structuring, banking compliance and defence in case of audit.
See our dedicated page: legal support for OFM agencies and creators.
Useful glossary in influencer law.
- French Act of 9 June 2023
- Act n° 2023-451 governing commercial influence, mandatory labelling of paid content (#publicité) and product bans (cosmetic surgery, betting outside licensed framework).
- ARPP
- French professional advertising regulation authority, issues the « Responsible Influence » certificate and publishes sector-specific recommendations.
- DGCCRF
- French consumer-protection enforcement agency, supervises commercial and advertising practices including influencer campaigns.
Contact
Contact INFLUXIO.
Would you like to schedule a meeting or get a quote?
We respond within 24 hours.
FAQ
Frequently asked questions.
Since the law of June 9, 2023, influencers must clearly indicate the commercial nature of their publications, comply with sector-specific prohibitions (cosmetic surgery, sports betting for minors), and enter into a written contract with advertisers when the total fees exceed €1,000 excl. VAT per year and per advertiser (threshold set by decree since January 1, 2026).
Your creations (photos, videos, texts) are protected by copyright from the moment of creation. We can strengthen this protection through filings, official records, and infringement actions.
Our fees depend on the service. We offer one-time consultations and monthly subscriptions tailored to content creators.
The French law of June 9, 2023 provides for penalties of up to €300,000 in fines and 2 years of imprisonment. The DGCCRF (French consumer protection authority) is responsible for enforcing these provisions and may impose administrative sanctions.
The Law of 9 June 2023 applies whenever content targets a French audience, regardless of where the influencer is established. The Ordinance of 6 November 2024 clarified this criterion by retaining the targeting of a French audience as the determining factor.
An influencer based in Dubai or London who creates French-language content for a French audience is therefore subject to the transparency and contractualization obligations provided by law.
The Law of 9 June 2023 prohibits influencers from directly or indirectly promoting certain high-risk financial products, notably financial contracts relating to assets not admitted to trading on a regulated market. The promotion of crypto-assets is regulated by the MiCA Regulation (EU 2023/1114), which imposes enhanced information obligations.
Any promotion must include a risk warning and clearly state its advertising nature.
Article 8 of the Law of 9 June 2023 establishes joint liability between the agent and the influencer for compliance with transparency obligations. If an influencer managed by an agency fails to disclose the advertising nature of content, the agency can be prosecuted and sanctioned under the same conditions.
This joint liability requires agencies to maintain constant vigilance and implement internal control procedures.
A partnership contract is a commercial agreement between an independent influencer and a brand, while an employment contract implies a relationship of subordination. Courts may reclassify a partnership as an employment contract if the influencer receives precise instructions regarding content, schedules, and execution methods.
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In short
INFLUXIO is a law firm specialized in influencer, based in Paris and Brussels. French Act of 9 June 2023 compliance, partnership contracts, DGCCRF, ARCOM, image rights, litigation for creators.
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